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That's the best idea I've heard yet! If I might add my own, Sony should sack all of their foreign off-shore support staff and employ some people who actually care about customer service, preferably those that can speak English with an English sounding accent. Next employ some intelligent people in your production plants and make sure they test every aspect of each device before shoving it in a box to be sold to some unsuspecting customer, many of us have fault products. Try fixing the current faults before moving on to the next model. I don't want to upgrade simply to cure a fault.