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Weekly Lunch Deal

Tesco Marketing Idea Idea

Submitted 5 years ago

Tesco sell a weekly lunch deal, customers buy a card or ticket once a week that is redeemable at the self service counter that entitles them to pick 3 items from a specifically labelled range, like the current meal deal but for the week. It encourages customers to buy lunch from just them more often, tesco can then offer a wider range, sandwiches, wraps, etc. Crisps and snacks and drinks. Each time they purchase, 1 "token" is taken off their card. Could also be incorporated into the clubcard and points redeemed.

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