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Commercial Idea Hauling Firewood

Subaru Marketing Idea Idea

Submitted 3 years ago

scene starts with father, daughter, and son, with an older model truck and trailer, in the woods off a snow covered forest road loading firewood. Once loaded they get in the truck and it wont start. He calls home to let wife know the truck won't start.

Cut to log cabin with smoke rolling from chimney and a Subaru in the driveway. She says well the kids have practice and she will be there shortly.

I feel this commercial shows a couple features often neglected in most Subaru commercials I have seen. One being the hauling capacity and how capable it is being a utilitarian vehicle the second its ability on forest roads.

Cut to the drive up the snow covered forest road to meet the family. Once there they hook up the trailer and head out.

cut to practice/game and with trailer intact.

With narrator stating, not just for soccer moms

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