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People, At The Heart Of Sports
Reebok Marketing Idea Idea
Submitted 6 years ago
It's a 30-sec TV commercial about the power of spectators who cheer on their favourite teams at sports games and matches.
Wide shot. We see an empty stadium. No spectators in the stands. The camera then zooms in to reveal a soccer match going on on the field. Two soccer teams are having a fierce fight. Finally, one team scores. The striker yells "GOAL!" while his other teammates cheer and hug one another. The camera then zooms out to reveal the still-empty stadium.There's deafening silence. No spectator is cheering for them. Disheartened, the team stops cheering and whooping, and both sides begin to walk off the pitch, defeated.
Suddenly, spectators enter the stadium. Throngs of people fill up the seats. They're holding banners, wearing the jersey colours of both teams, talking excitedly and laughing. The soccer players down below become energised. Their fans have come!
They run back onto the pitch and begin their game. When one player scores, it's not just the teammates cheering - the stadium erupts with shouts and cries of joy from the fans. This high-spirited atmosphere is what makes sports, sports.
End tag: People, at the heart of sports.
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