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Miss Universal
Geico Marketing Idea IdeaSubmitted 7 years ago
Show the scene where all of the women in the pageant are answering the question "what is one most important thing that are society needs?". First contestant says, "World Peace". The second, " Easy, World Peace". The third, "I would definitely have to say Geico could save you hundreds of dollars on car insurance". Then everyone stands and cheers. They immediately bring out the crown and crown the third contestant. At the end of the commercial you hear because saving hundreds of dollars on car insurance is always a great answer.
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