Senior Citizen Marketing

Submitted 8 years ago

Give $50 in amazon credit once to every senior who reaches age 70(?) on their birthday, who has not yet bought from Amazon.

Seniors don't like computers. Many, believe it or not, have not even heard of amazon. Yet most now have ipads. Give them the chance to get hooked on amazon on line buying.

$50 in credit would generate a lot of buzz for the company. Maybe that is too much though.