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Volcano Burrito
Taco Bell Product Improvement IdeaSubmitted 6 years ago
Designate a specific month of the year (or season) to have lava sauce. Mcdonalds does it with the McRib (even though it isnt very good) and people buy it just because it isn't always available. Lava might be more popular if it's limited to a certain time of year. Also, because I really miss Volcano Burrito. :)
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