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McDonalds Logo Becomes A Yellow Heart In The "I'm Lovin It" Spot

McDonalds Marketing Idea Idea

Submitted 7 years ago

Summer 2006,
Me and my dad drove home after he bought me a Happy Meal. It didn't took long to finish, so I grabbed the bag of Gummi Bears at the bottom. I remember squeezing the McDonalds shaped candy in my hand. It became a heart. A yellow heart.

Summer 2016,
Years went by, my dad passed away and with him all the joy of life I had as a child. He inherited me his car, the same one we drove together every day. But today it's our last trip. The scrapyard. I needed the money that was the only way, even if it hurted. I arrived, wanted to get out, but I couldn't. Something within me holded me back and before I could figure out what it was, my body started to bend over and grabbed something under the seat. The bad of Gummi Bears. Sill there, like nothing has happed. I saw me, me and my dad, driving, having fun.

Bring back the happiness from your heart. The yellow heart.

Please contact me so I can send you additional information and a precasted commercial: [email protected]

Idea Responses

Posted by Peter


Nice Idea Tim, I would love to see that on TV

Posted by Linda


Best idea I saw so far here!

Posted by Elton


Oh I remember those Gummibears, I miss them. That's genius tho

Posted by Thomas


I really wanna see the commercial, how does it look exactly?

Posted by Jessy


That's a very inspiring story

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