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McDonald’s Intonational Passport
McDonalds Marketing Idea IdeaSubmitted 4 years ago
McDonald's will create an international dining passport book/app. Each Passbook will have each country representing their trademark country's menu . Customers can collect stamps on their passport to receive points to win prizes. Similar to a real passport,but you're stamping for international Macdonald's food. I would want to create a 2 tier game game to attract all of the McDonald's fans. Tier 2 would be based inside USA. Tier 1 would cater to the international traveling clients. Tier1 would be slightly higher as far as prizes. This would help make the Macdonald's experience a collectible experience. Also it would bring more people t the stores to collect the stamps and prizes. And make them try new foods I international clients will be able to taste the local specialty of that country. Just think. People talking about where they were. The experience. Word of mouth. And the buzz. Social media would have pics from all over world. Clients holding passports.
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