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Flagship Idea
Lexus Marketing Idea IdeaSubmitted 4 years ago
Bmw and Merced's have the Amy and M series, and a lot. You killed the ISF and gave us an f sport, that was cool. BUT UNLOCK THE ECU. Or bring the ISF platform, back. It'll compete M2, Aand C series amg. But the lack of ability to tune makes your "sport sedans" the opposite of ideal. The M division had the right idea with 335i 2007- current with the other turbo 6 and 8s. My isf still runs laps around stock versions but a simple flash and that's all they need. The rcF and the gsF should be burying m4/5 and the amg equivalents but they can barely be tuned or changed. Your cult following would grow, offering F Sport branded items to make the cars perform higher or at least allowing companies to get a version to develop parts and stuff for the chassis and pay royalties to Lexus every time a part sells. The old isf that are now tunable albeit a lack of go fast companies are beating more current sports cars. You're missing out on a large chunk of money with that market. All that time to make the cars handle so we'll just to leave it so limited.
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